When feeding hurts, we need to listen not dismiss.
Tongue tie (ankyloglossia) can affect a baby’s ability to breastfeed, bottle feed, and even speak later in life. Yet many parents are told it’s "nothing", while babies struggle to latch, gain weight, or feed comfortably. Diagnosis and treatment are often delayed due to lack of training or access to care. Every baby deserves feeding support that takes their needs seriously, and every parent deserves to be believed.
— Source: NHS (2024), NICE Guidelines, UNICEF Baby Friendly Initiative, Association of Tongue-Tie Practitioners (UK)

Birth can be life-giving — but for many, it can also be wounding.
Birth trauma isn’t just about what happened physically — it’s how a person felt: unheard, unsafe, dismissed, or powerless. One in three birthing people report their birth as traumatic, and yet many are told to "just be grateful." Trauma can affect bonding, mental health, and future choices — and it’s often preventable. Every birth story deserves to be heard, honoured, and healed.
— Source: Birth Trauma Association UK, NHS Maternity Survey (2023), WHO Respectful Maternity Care Framework, BJOG (2021)

Carrying your baby isn’t spoiling them, it’s supporting them.
Babywearing promotes bonding, supports healthy brain development, and helps regulate a baby’s heart rate, temperature, and stress levels. It allows caregivers to stay connected while navigating daily life — and has been practiced across cultures for generations. With the right support and carrier, babywearing is safe, nurturing, and empowering for all bodies and all families.
— Source: UNICEF (Early Moments Matter), Harvard Center on the Developing Child, Babywearing International, NCT UK

When your waters break, it doesn’t always mean rushing to hospital, it means time to tune in.
The rupture of membranes can happen with a gush or a trickle, before labour, during labour, or sometimes not at all. Around 10% of people experience their waters breaking before labour begins. What happens next depends on your individual risk factors, timing, and preferences — not just protocol. Your body, your birth, your pace.
— Source: NICE Guidelines (2021), RCM (Royal College of Midwives), Evidence Based Birth (2022)

Returning to work after having a baby isn’t just a logistical shift — it’s an emotional, cultural, and systemic one.
Many parents face impossible choices between bonding and income, healing and productivity. The lack of paid parental leave, flexible hours, and breastfeeding accommodations disproportionately affects women and marginalised communities. This isn’t about “bouncing back” — it’s about building systems that value care, protect wellbeing, and honour the transition into working parenthood.
— Source: UK Parliament (Parental Leave & Pay, 2023), UNICEF (Family-Friendly Policies Report), International Labour Organisation (ILO)

Homebirth isn’t a risk — it’s a right.
For low-risk pregnancies, homebirth with a skilled midwife is a safe, empowering option supported by research and national guidelines. It allows birthing people to labour in familiar surroundings, with greater autonomy and fewer interventions. But systemic bias and underfunding often limit access. True birth justice means ensuring every family can choose where and how they give birth — without fear, stigma, or inequality.
— Source: NICE Guidelines (UK), The Birthplace Study (2021), WHO Intrapartum Care Recommendations, Royal College of Midwives

Parenting is not gendered, it’s relational.
Evidence shows that secure attachment and responsive caregiving from any consistent adult, regardless of gender, profoundly shapes a child’s development. Involved fathers improve emotional outcomes and co-parenting stability. Let’s stop calling it "help" when men parent — and start expecting equality from the start.
— Source: Lamb, M.E. (2010). The Role of the Father in Child Development

The early postpartum period is a sacred, sensitive time.
Rest, recovery, and bonding take priority in the days and weeks after birth. Too many new parents feel pressure to entertain visitors when what they truly need is privacy, nourishment, and support. Research shows uninterrupted skin-to-skin contact, responsive feeding, and low-stress environments are crucial for infant development and maternal wellbeing. Setting boundaries isn't rude, it's radical self-care.
— Source: WHO Recommendations on Postnatal Care (2022), UNICEF UK Baby Friendly Initiative, Kendall-Tackett (2010), Postpartum Care: Protecting the Mother-Baby Dyad

Birth is just the beginning but care often stops too soon.
The weeks after birth are critical for physical healing, mental health, and infant bonding. Yet many parents receive only one postnatal check — if that. This gap disproportionately affects those already facing health inequalities. Evidence shows ongoing, personalised follow-up reduces postnatal depression, improves breastfeeding outcomes, and saves lives. Postpartum care isn’t an add-on — it’s essential healthcare.
— Source: WHO Postnatal Care Guidelines (2022), NHS England (Better Births), BMJ Global Health (2021)

Feeding your baby is not a binary.
Exclusive breastfeeding is ideal for many — but not all — families. Combination feeding (breast + formula) is a valid, evidence-based option that supports infant nutrition and parental mental health. Informed choice is essential. Let’s shift the conversation from pressure to support.
— Source: UNICEF UK (2016), Guide to mixed feeding and responsive feeding practices

Induction is a powerful tool but it’s not neutral.
While medically necessary in some cases, induction increases the likelihood of further interventions and may shift the physiology of labour. Informed consent means understanding the risks, benefits, and alternatives — not being told “it’s policy.” Every birth choice deserves context, not coercion.
— Source: Cochrane Review (2018), NICE Guidelines on Induction of Labour (2021)

Cravings and aversions aren’t just quirky pregnancy side effects, they’re rooted in biology.
Changes in taste and smell during pregnancy may help protect against harmful substances and signal nutritional needs. Listen to your body without shame — and challenge the culture that mocks or pathologizes pregnant appetites.
— Source: Hook, E.B. (1978). Pregnancy cravings: myths and facts

The desire to become a parent is universal but access to safe, supported paths to family-making is not.
LGBTQ+ people face systemic barriers to fertility treatment, adoption, perinatal care, and legal recognition. These stressors — from misgendering to discriminatory laws — are not just emotional burdens; they directly impact mental health and birth outcomes. Queer and trans families deserve informed, inclusive care — without gatekeeping, shame, or invisibility.
— Source: Human Rights Campaign (2020), ACOG Committee Opinion 722, Journal of Perinatal & Neonatal Nursing (2022)

The perinatal period isn’t just life-changing for mothers, it profoundly affects fathers too.
Up to 1 in 10 new dads experience postnatal depression, yet paternal mental health is rarely screened, acknowledged, or supported. Fathers often feel pressure to “stay strong” or are excluded from antenatal care entirely. When we care for the whole family — including non-birthing parents — outcomes improve for everyone. Supporting dads is not optional, it’s essential.
— Source: Paulson & Bazemore (2010), National Childbirth Trust (NCT), NHS England (Perinatal Mental Health Toolkit)

Bringing your baby home is one of the most profound transitions in life and one of the least supported.
The shift from hospital to home can feel overwhelming, joyful, and isolating all at once. Yet many families leave birth settings without adequate emotional support, feeding guidance, or follow-up care. Postnatal wellbeing isn’t a luxury — it’s a public health issue. Every family deserves compassionate, continuous care as they adjust to new life, new rhythms, and new identities.
— Source: World Health Organization (2022), National Maternity Review (Better Births, NHS England), BMC Pregnancy and Childbirth Journal (2020)

How a baby is fed should never be a source of shame, only support.
While breastmilk offers biological advantages, formula feeding is a safe, nourishing, and valid choice. Some families choose it, others need it, but all deserve access to accurate information and non-judgemental care. Bonding, love, and responsiveness matter just as much as feeding method. Informed, supported feeding decisions are what truly protect infant and parental health.
— Source: UNICEF UK Baby Friendly Initiative, NHS Infant Feeding Guidelines (2022), National Childbirth Trust (NCT), WHO/FAO (2020)

Early pregnancy can be invisible but that doesn’t mean it’s easy.
From exhaustion and nausea to emotional ups and downs, the first trimester brings intense changes that often go unseen and unacknowledged. Hormonal shifts begin almost immediately, impacting mood, appetite, energy, and even sense of smell. Yet stigma and silence still surround early pregnancy. Whether a pregnancy is celebrated, uncertain, or unplanned, everyone deserves care, rest, and the right to move through it in their own time.
— Source: ACOG (2021), NHS Pregnancy Guide, Reproductive Health Journal (2019)

There is no one “right” way to parent, but responsive care matters most.
While parenting styles vary across cultures, families, and generations, research consistently shows that warmth, consistency, and attuned responses help children thrive. Authoritative parenting — firm but nurturing — is linked to the most positive outcomes. But every family is different, and the pressure to follow rigid rules can create more harm than good. Trust yourself. Build connection. And know that love and presence matter more than perfection.
— Source: Baumrind (1991), Ainsworth et al. (1978), Harvard Center on the Developing Child (2023)

Breastfeeding is natural, but that doesn’t mean it’s easy.
Breastmilk provides powerful immunological, nutritional, and emotional benefits for babies and parents. But breastfeeding can be physically and emotionally demanding, especially without proper support. It takes community, time, and access to skilled care, not pressure or guilt. When families are truly supported, breastfeeding becomes more possible, more sustainable, and more joyful.
— Source: WHO (2023), UNICEF UK Baby Friendly Initiative, La Leche League International, NHS Start4Life

Just because it’s not your first doesn’t mean you don’t need support.
Becoming a mother again brings its own transformations; a new baby, a new family dynamic, and a new version of you. Yet second-time mums are often expected to "know the drill" and go without the care or celebration they still deserve. Every birth, every baby, and every recovery is different. You’re not starting over — you’re expanding. And you still need space, rest, and recognition.
— Source: Maternal Mental Health Alliance (UK), ACOG (2022), Birthrights UK

Every baby deserves care that honours their full humanity no matter how complex their needs.
Babies born with medical, developmental, or sensory challenges often require more time, more resources, and more compassion — not less. Yet families frequently face fragmented services, assumptions, and isolation. Complex needs do not make a baby less deserving of joy, love, or community. True equity means designing systems that are flexible, inclusive, and centred on the whole family experience.
— Source: NICE Neonatal Guidelines, Bliss (UK charity for babies born premature or sick), WHO Nurturing Care Framework, Early Intervention Foundation (UK)

There’s no shame in soothing — and no one-size-fits-all rule for comfort.
Pacifiers can be a helpful tool for calming babies, reducing the risk of SIDS when used safely, and supporting parents through tough moments. They’re not a parenting failure — they’re one of many comfort strategies. While some guidance suggests delaying use if breastfeeding, others find they offer relief in overstimulating times. What matters most is responsive care, informed choice, and doing what works for your family.
— Source: NHS (2023), Lullaby Trust, American Academy of Paediatrics, UNICEF Baby Friendly Guidelines

Breastfeeding is natural, but it takes a village.
Most parents want to try breastfeeding, but without real-world support, many are left struggling alone. Access to skilled, non-judgemental help — whether from lactation consultants, midwives, or peer supporters — dramatically improves outcomes. Breastfeeding support isn’t a luxury or a personal bonus; it’s a public health priority, and a rite. No one should be failed by the system for wanting to feed their baby.
— Source: UNICEF UK Baby Friendly Initiative, WHO Global Strategy on Infant and Young Child Feeding, NHS (2023), La Leche League

Your baby’s birth could help save another life.
Umbilical cord blood is rich in stem cells that can treat over 80 life-threatening conditions from cancers to immune disorders. Donating cord blood is safe, painless, and doesn’t affect your baby or birth experience. Yet too few parents are informed it’s even an option. Cord donation is a powerful act of solidarity and every birthing person deserves to know it’s possible.
— Source: NHS Cord Blood Bank, Anthony Nolan, World Marrow Donor Association, NICE Guidelines (UK)

Tiny babies. Big emotions. A journey no one plans but many families live.
The NICU is a place of extraordinary care and unimaginable intensity. While medical teams work to stabilise fragile lives, parents often navigate trauma, fear, and long separations. Prematurity and medical complications don’t erase the need for bonding — they amplify it. Family-centred, trauma-informed NICU care improves outcomes, and every parent deserves inclusion, communication, and compassion in their baby’s care.
— Source: Bliss (UK), WHO Nurturing Care Framework, UNICEF Early Care Guidelines, Royal College of Paediatrics and Child Health

Adoption is not a single event, it’s a lifelong journey of identity, love, and loss.
Adoption can create families rooted in care, but it’s never simple. It involves grief, transition, and deep emotional shifts, for birth parents, adoptive parents, and especially adopted children. Every adoption story deserves honesty, trauma-informed support, and respect for each person’s lived experience. When handled ethically and with compassion, adoption can be a powerful act of love — not erasure.
— Source: Adoption UK, CoramBAAF, British Association for Adoption and Fostering, Child Welfare Information Gateway

Warm water. Deep breath. A gentler way to meet your baby.
Water birth offers a calming, low-intervention environment that can ease pain, support movement, and promote a sense of control during labour. For healthy pregnancies, it’s a safe and supported option backed by evidence and trusted by many midwives and birthing people alike. But access is unequal, and myths still surround it. Respecting choice means ensuring that water birth isn’t seen as alternative, but as a valid, accessible path to safe and empowering birth.
— Source: Royal College of Midwives, Cochrane Review (2018), NICE Guidelines (UK), WHO Labour and Delivery Recommendations